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IASH
MEMBERSHIP CONTINUES TO GROW AS 17 SALES
HOUSES PASS LATEST
ABCE AUDIT
IASH introduces 'Random Month' audits for all members in 2008
www.iash.org.uk
www.abce.org.uk
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The
latest audit by ABCe for Internet Advertising Sales Houses (IASH),
the committee founded to police the activities of sales houses
and encourage best practice, was passed by all 17 of the audited
subscribers (members and new applicants) after review by the
IASH Committee. |
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The audits were part of the
IASH application and renewal process for new IASH applicants
and current members to demonstrate their adherence to key elements
of the IASH Code of Conduct, and in return receive or retain
full accreditation.
The audit demonstrates
that the industry is adhering to the key principles of the Code
of Conduct, with thorough processes in place to protect brands
advertising on IASH networks.
The process is
set to get even tougher going forward, as members will not be
told in advance which month ABCe will audit. This latest
initiative is designed to further reinforce the stringency and
robustness of the IASH Code of Conduct.
The ABCe audit
checks a representative sample of publisher terms and conditions,
site vetting and inventory delivery according to the permissions
set by advertiser insertion orders. On this occasion insertion
orders from December 2007 were checked.
After review
of the audit results by the IASH audit sub-committee, 17 sales
houses and networks were awarded full IASH member status. Eleven
were renewals and six were new applicants
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Full member renewals: |
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| Adviva Media UK Network, Ad
Pepper Media UK, AD2ONE UK & IE, Adconion Media Group, Addvantage
Media, BlueLithium, dgmDisplay (formerly dgm AdNetwork),
DRIVEpm UK, Monetise Ltd, Unanimis Consulting Ltd, vcmedia |
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| New applicants that
achieved full member status: |
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24/7 Real Media UK Ltd, Advertising.com,
Consilium Media Ltd, eType, GMW Media Ltd, Tacoda UK.
The IASH Council
now comprises 27 companies, as a further ten sales houses and
networks are now formally seeking IASH accreditation to achieve
full IASH member status.
The IASH Code of
Conduct bans adverts appearing on “barred content”,
namely pages that feature indecent, obscene or hate content in
any form. Any subscriber found to be selling, brokering,
re-selling or re-brokering barred inventory is liable to suspension
or expulsion from IASH.
Guy Phillipson, chief
executive of the Internet Advertising Bureau UK, said: “We
asked ABCe to create an audit that would unequivocally test the
stringent requirements of the IASH Code of Conduct. This
rigorous audit has revealed that IASH subscribers are taking the
lessons of last year seriously and protecting their clients’ brands.
The process is set to get tougher with all future member renewals
not being told in advance which month ABCe will audit.”
Richard Foan, managing
director of ABCe, said: “ABCe has delivered its latest audit
report to the IASH Committee. The audit validates key areas of
the IASH subscriber’s business processes and tests knowledge
of, and compliance with, the Code of Conduct – all key
steps aimed at protecting the advertiser. The success rate
this time round is a clear sign that IASH subscribers recognise
the importance of the Code of Conduct and demonstrated their commitment
to raising standards in the industry.”
For more information
contact:
Mark Terry-Lush,
IAB, 07740 432, mark@renegademedia.net
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About IASH |
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IASH exists to encourage best
practice among online advertising sales houses through the adoption
of an effective code of conduct. IASH also exists to promote the
real benefits of the online advertising network business model.
IASH members wish
to ensure that display ads placed via their networks do not appear
on websites which could jeopardize advertisers' brands. This Code
provides a formal framework for best practice for IASH Members
to follow when dealing with advertisers, agencies, networks and
site owners. The purpose of the Code is to give those buying,
selling or broking internet advertising space a clear understanding
of the types of inventory which can and cannot be used when fulfilling
an ad insertion order. |
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About ABCe |
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ABCe is the industry owned,
tri-partite, not-for-profit organisation, which works on behalf
of advertisers, media buyers and media owners, providing independent
verification and certification for data related to electronic
media.
ABCe’s standards are overseen by JICWEBS (the Joint Industry
Committee for Web Standards). ABCe will visit every IASH member
to check that the site vetting is being completed in accordance
with the Code and that the I/O process is also in accordance with
the Code. ABCe will also perform random site visits to confirm
adherence to the agreed processes. IASH membership can be withdrawn
or suspended if a member fails to comply with the IASH code. |
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About the IAB |
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The Internet Advertising Bureau
(IAB) is the trade association for online advertising. With around
400 members, it's run for the leading media owners and agencies
in the UK internet industry. Online is an exciting and fast-growing
medium and our job at the IAB is to work with members to ensure
marketers can identify the best role for online, helping them
engage their customers and build their brands. Through the dissemination
of research and the organisation of regular events, we aim to
put online on the agenda of every marketer in the UK, acting as
an authoritative and objective source for all internet advertising
issues.
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Anne
Donohoe / Noah Milman
KCSA Worldwide
(212) 896-1261 /
(212) 896-1217
adonohoe@kcsa.com
nmilman@kcsa.com
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LINKSTORM
AND LONDON’S GMW MEDIA PARTNER TO OFFER NEW,
HIGH PERFORMING DISPLAY
AD SOLUTIONS TO U.K. MARKET |
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| Strategic
Partnership Expands Linkstorm’s Reach in European Market |
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NEW YORK and LONDON,
December 19, 2007 – Advertising technology company Linkstorm is
ramping up its sales effort in the European online advertising
business thanks to a new partnership with GMW Media, Ltd., a United
Kingdom-based independent online media sales house.
GMW Media was founded
in 2005 by Mark Wright, a veteran in online sales who has worked
for companies such as Rivals.net, Sports.com, Teamtalk Media and
Sportinglife. The company offers Linkstorm an extended sales team
with local market know-how and contacts, thus raising Linkstorm’s
visibility with GMW’s fast-growing network of advertisers and
publishers.
“Because the demand for more effective advertising solutions is
growing as quickly in the U.K. as it is in the U.S., we have chosen
to partner with GMW Media due to its strong track record and extensive
credentials in the online network arena,” said David Sidman, founder
and CEO of Linkstorm, a company pioneering a new approach to online
advertising based on the principle that if ads are more useful
to the customer, they will perform better for the advertiser.
Linkstorm achieves this by overlaying cascading menus onto any
ad format, thus providing the customer with direct, deep links
to the product information and transactions that they want.
“GMW’s network of more than 300 sites delivers some 30 million
page impressions per day and offers advertisers huge reach across
the entire U.K. The marriage of our technology and their sales
acumen will make for a powerful force in online advertising,” said
Mr. Sidman.
Prior to founding
GMW Media, Mr. Wright worked as the first sales executive outside
the U.S. for global technology giant Claria, where he opened and
ran their London office.
Located in the heart
of London’s “Noho” neighborhood, GMW and their team of specialist
sales staff currently work with more than 20 advertising agencies
in and around London and with advertisers including McDonald’s,
Sony, Vodafone, HSBC, Nat West and many more.
“We believe that Linkstorm will revolutionize the way that online
advertising works,” said Mr. Wright. “They have come up with
a brilliant way to make advertising more effective by putting
the user in charge of their online experience.”
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| About GMW
Media Ltd. |
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| GMW Media Ltd.
is an independent online sales house based in London. GMW Media
Ltd specialises in online media sales for companies who have online
advertising inventory in the U.K., and no local sales team in
place to drive revenue from it. Through our extensive contacts
within the U.K. online advertising industry and our exclusive
database, GMW Media Ltd. can deliver U.K. sales to all web based
companies around the world and deliver fantastic ROI for clients
and agency rosters alike. Our experienced team of account managers
is always on hand and will deliver up to the minute reports and
results for all live campaigns. |
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| About Linkstorm |
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Linkstorm is an
advertising technology company that is pioneering a new approach
to online advertising, e-commerce, publishing and social networking.
The company’s unique linking system significantly improves performance
of all online advertising and enhances user engagement by overlaying
cascading menus onto any ad format and quickly connecting users
to the information they want. Clients include national and global
advertisers, agencies and publishers such as Cisco, Microsoft,
Wal-Mart, Chevrolet, HP, Ogilvy, MRM and Hachette Filipacchi.
Linkstorm is headquartered in New York City and is funded by visionary
investors such as Esther Dyson and Jim Rutt. For more information,
please visit www.linkstorms.com or
click http://dx.linkstorms.com/10000.1/pr49.
This release is available
on the KCSA Worldwide Web site at www.kcsa.com
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